By editor
Originally published on Thu November 29, 2012 4:26 am
In an episode from the fifth season of Mad Men the show's main character, advertising executive Don Draper, is asked by his client, the cologne company Chevalier Blanc, to supply a Beatles song for a television commercial. The year is 1966, and the 40-year-old Draper doesn't have his finger on the rapidly rising pulse of popular music. So he calls in a team of younger, hipper copy writers, including his wife Megan.
"When did music become so important?" he asks her.
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