Chinese Cadillac enthusiasts get their kicks on Route 66

Jul 22, 2014

A caravan of Chinese tourists in Cadillacs travel down Polk Street in Amarillo.
A caravan of Chinese tourists in Cadillacs travel down Polk Street in Amarillo.
Credit amarillo.com

If you’re traveling Route 66, you might see a caravan of Cadillacs getting their kicks traveling the open road.  They’ve traveled all the way from China for the experience according to a recent article in the Amarillo Globe-News.

Nick Gerlich is their guide.  Gerlich is a WT marketing professor and Route 66 enthusiast.  He’s their historian, as well as “a U.S. business and marketing specialist who can educate tour participants on the history and nuances of American commerce.”

This is the fourth annual excursion for Shanghai General Motors.  They are traveling in two groups.  The first group was recently in Amarillo, and made of up 29 Chinese Cadillac owners and 10 Chinese media personalities.  The next group includes 27 Chinese Cadillac dealers.  They’ll be heading thru the Panhandle the first week of August.

I think the big thing for them is getting the experience of just driving on the open road. The majority of them own this Cadillac SRX in China, but they dont typically go on a long road trip. -Erik Bjella

Open Road Productions is running the trip.  Erik Bjella is a videographer.  He says the draw is something that is rarely had in China.

“I think the big thing for them is getting the experience of just driving on the open road,” Bjella said. “The majority of them own this Cadillac SRX in China, but they don’t typically go on a long road trip.”

More about the visitors from China traveling the Main Street of America and the economic factors driving the experience are available from the Amarillo Globe-News

A separate component of this adventure is ICN TV Network, North America’s largest Chinese-run television company, is broadcasting an episode of travel reality show live from The Big Texan Steak Ranch in Amarillo, on Thursday.