NPR Story
12:12 am
Fri October 25, 2013

Why We Care More About Losses Than Gains

Originally published on Fri October 25, 2013 1:43 am

People care more about losing a dollar than gaining a dollar. This ideal, known as loss aversion, has national consequences, too, according to new research. David Greene discusses the phenomenon with NPR's Shankar Vedantam.

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