beef checkoff

There could be changes on the horizon for the Beef Check Off program.

Raising money to promote the beef business seemed like a good idea, so a law was passed, and everyone chipped in. Billions of dollars later, a couple Kansas cowboys are raising questions- and a commotion- about the program. Their cries are as old as the Boston Tea Party: "taxation without representation."

texastribune.org

The Texas Beef Council is turning its attention to attracting younger eaters.  The Texas Tribune reports beef consumption is down.  Gone are the days of Fred Flintstone rib eye slabs that were common in the 1970s.

"Beef checkoff" is a national program that funds beef promotion and research. Texas ranchers recently voted in favor of increasing participation in the program by an overwhelming majority.