combines

A bumper crop of “big data”

Nov 13, 2014
Quentin Hope

Farmers are racing to finish harvest, but corn and soybeans aren’t all they’re pulling out of their fields. Farmers are also pulling in bushels of data – yield data that can be mashed up with soil maps and climate records to make precise prescriptions next year for planting seeds, applying fertilizer, and spraying herbicides.

John Deere / http://www.deere.com/

Buying a new farm tractor costs almost as much as a new home in a decent suburb.  

Shelling out $200,000 or more for shiny new John Deere, Case IH, New Holland or other name brand horsepower to work the fields of a 21st century Midwestern farm isn’t unusual, farmers and dealers say.

What seems more unusual, to newcomers to farm economics at least, is that those shiny new models aren’t the hottest selling big iron on many dealers’ lots.  That would be the used tractors that were traded in when the new models rolled off the dealers’ flatbed trucks.