commodity marketing

Commodity Challenge
8:00 pm
Thu February 20, 2014

A fantasy game for realizing farm profit

Robbie Maass shows his mother, Leah, the Commodity Challenge game that is helping him understand market tools. Leah Maass says her farm could benefit from better use of the tools and she’s hoping Robbie will be able to learn how to put them to work for the family.
Credit Amy Mayer/Harvest Public Media

On a frigid winter day, Chad Hart tries to warm his economics students at Iowa State University to the idea of managing some of the risk of farming using the commodity markets. Because, as he told them on the first day of class, farmers don’t make money planting or harvesting crops; they make money selling them. And Hart knows that marketing—managing those sales for the best profit—can be intimidating.

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