Greeley Hat Works

Harvest Public Media story
8:01 pm
Fri June 28, 2013

My Farm Roots: A cowboy at heart

Once an average suburban Colorado kid, Trent Johnson spent years ranching and now owns storied cowboy outfitter Greeley Hat Works.
Credit Luke Runyon/Harvest Public Media

Trent Johnson didn’t grow up on a farm, but he was always enamored with the cowboy lifestyle.

He sure looks the part now. I visited him in his custom cowboy hat shop in Greeley, Colo. In a sleek black cowboy hat and blue western shirt, Johnson delivers the modern cowboy aesthetic.

During college he hung out with the urban cowboy crowd, which included concerts for country idols like Garth Brooks and Tim McGraw. The city kid, who’d spent part of his childhood on a ski team, decided he needed a change.

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