organic food

Retailers look to sell sustainability of food

Jan 17, 2014
Abbie Fentress Swanson/Harvest Public Media

Consumers are increasingly willing to pay more for foods they believe were sustainably produced, like free-range chicken, fair-trade coffee and pesticide-free wine. But what does “sustainable” actually mean?

Clay Masters for Harvest Public Media

Organic food is a hot market in the U.S. The Organic Trade Association says that sales over the last five years have grown 35 percent. But there’s a problem in the supply chain – not enough organic grain.

Many producers in the farm belt aren’t willing to take on organic production despite a hefty price premium. That has left organic food companies scrambling to find enough raw ingredients for the products that hit grocery store shelves. Just as corn and soybeans dominate conventional processed food and meat, these same grains are often key ingredients for organic foods.