plant based protein

Food Processing
8:00 pm
Thu April 10, 2014

Labeling accident proves fake meat taste is improving

Ethan Brown, the founder of Beyond Meat, and colleagues served meatless tacos at the Natural Products Expo in Anaheim, Calif.
Credit Ann Johansson /

The taste of vegetarian meat substitute is improving.  It’s so good, in fact, that consumers couldn’t tell if they were eating meat substitute or chicken in a salad product from Whole Foods.  The labels on the products were inadvertently switched.  Whole Foods had to recall the item not because of consumer complaints, but federal labeling requirements.  Consumers eating the plant protein substitute were inadvertently exposed to soy and eggs, which are allergens requiring labeling according to a recent article in the New York Times.

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