Soon High Plains shoppers will see a new phrase when shopping for pork, reports Prairie Public News. The phrase, which may be confusing to most, is: "Produced without the use of ractopamine." While ractopamine may not have much name recognition, it’s a huge deal in the pork industry. Most pigs in America are given the drug, which is similar to adrenaline. The pigs put on more muscle, and the drug can add two to three dollars of income per pig.