Texas cattlemen say yes to increased "beef checkoff" dollars
"Beef checkoff" is a national program that funds beef promotion and research. Texas ranchers recently voted in favor of increasing participation in the program by an overwhelming majority.
Every time a cow is sold in Texas, a dollar of that sale goes to industry groups that use it to promote and research beef. It's part of a national program called the "beef checkoff," and that charge will now rise to two dollars in Texas after a statewide vote by cattle owners.