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KJJP-FM 105.7 is currently operating at 15% of power, limiting its signal strength and range in the Amarillo-Canyon area. This due to complicated problems with its very old transmitter. Local engineers are continuing to work on the transmitter and are consulting with the manufacturer to diagnose and fix the problems. We apologize for this disruption and service as we work as quickly as possible to restore KJPFM to full power. In the mean time you can always stream either the HPPR Mix service or HPPR Connect service using the player above or the HPPR app.

IKEA Launches New Marketing Campaign

Published December 12, 2016 at 5:39 AM CST

DAVID GREENE, HOST:

Good morning, I'm David Greene. IKEA, the Swedish home goods store, has a new marketing campaign. It really redefines retail therapy. They're giving products nicknames based on what personal problems they solve. A pair of scissors is listed under My Son Plays Too Much Computer Games. There's He Doesn't Text Me Back. That's a USB charger. And if you buy How To Say I'm Not Interested, you are purchasing a garlic press. What about it's Monday and I need something to kickstart my brain? It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.