Don't mess with Texas

Don’t Mess With Texas and Don’t Remember the Alamo

Sep 23, 2013
Jamie Golden / texastribune.org

The Texas Department of Transportation owns the federally registered trademark on the phrase, “Don’t mess with Texas.”  The slogan was coined in 1985 by Tim McClure, a native Texan and a founder of GSD&M, an advertising agency based in Austin.  The agency was hired by the state to help its antilittering campaign reach the worst highway offenders — men under 25.