Trent Johnson didn’t grow up on a farm, but he was always enamored with the cowboy lifestyle.
He sure looks the part now. I visited him in his custom cowboy hat shop in Greeley, Colo. In a sleek black cowboy hat and blue western shirt, Johnson delivers the modern cowboy aesthetic.
During college he hung out with the urban cowboy crowd, which included concerts for country idols like Garth Brooks and Tim McGraw. The city kid, who’d spent part of his childhood on a ski team, decided he needed a change.