natural foods

Sustainable, Local, Organic, & Natural Foods
5:57 am
Fri January 17, 2014

Retailers look to sell sustainability of food

On his farm near Rocheport, Mo., Bill Heffernan raises heritage St. Croix sheep, Red Poll cattle and American Cream Draft horses. He also sells his humanely-raised Berkshire and Duroc hogs to Chipotle and Whole Foods.
Credit Abbie Fentress Swanson/Harvest Public Media

Consumers are increasingly willing to pay more for foods they believe were sustainably produced, like free-range chicken, fair-trade coffee and pesticide-free wine. But what does “sustainable” actually mean?

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